[Maxime Boudehane]
0
KAINZ
Zaap
Music video for PLAVACE with a young french artist Kainz.
Since 2021, I have been working with PLAVACE on creating various video formats to promote their events and showcase local artists in Lyon. It’s a project that I’m incredibly passionate about because it highlights my beloved city, Lyon, and continuously allows me to discover new talents.
Lyon, France
2023
Directed for the PLAVACE collective with artist Kainz for the promotion of their event ‘Drift Party.’ The idea in this video was to highlight the fast-paced aspect of the production, drawing a parallel between the assembly of a car for competitive drift preparation and the composition of a track by the artist for his project.
The black and white aesthetic is part of PLAVACE’s identity, and they produced this visual with the assistance of Eliott Biant for the design of the various clothing pieces worn by Kainz here.
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