00:00
RICHI
Vision Versace
FOCUS Freestyle N°4 with Richi "Vision Versace".
This video is the fourth episode of the FOCUS freestyle series, showcasing talented emerging young artists.
FOCUS is a media platform that brings together music, fashion, and artistic domains. The project’s goal is to gather various contributors from these fields to introduce their passions to new audiences. Through various videos and visuals, FOCUS aims to create highly visual but especially detailed content that resonates with its viewers.
Lyon, France
2022
Through this video, we follow the Lyon-based artist Richi in a very trap and ego-trip track. To represent his dark and aggressive aspects in the video, we chose to shoot the entire content in the darkness of the night, working with a dark color palette leaning towards green and red. A face, masked, in the shadows or concealed by large Versace sunglasses to emphasize the dark side of the artist hidden in the obscurity.
The editing is highly rhythmic, featuring a mix of playback shots and inserts that complement the theme, set against a very aggressive and surprising musical production by the beatmaker Sora.
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